Our Story


The Beginning

 In April of 2016, our founder and CEO, Brenden, went vegan overnight after watching Vegucated and Cowspiracy. Brenden found access to clean and ethical vegan nutrition products to be lacking so a few short days later, Planet Protein was born. Planet Protein over time has continued to reflect the personal and professional evolution of Brenden’s vision! We decided to take action and responsibility for the quality of our products in an oversaturated and under regulated industry. Our products sell because they work. Our sustainable and plastic free mission stems from Brenden’s vision as an ethical entrepreneur. Growing up in Flint, Michigan and not having access to clean and healthy food as a child fuels Brenden’s personal mission to create and healthier and more vibrant planetary community.


Planet Protein CEO Brenden Fitzgerald
close up of a hand picking up a sample

Our Core Principles

We hold ourselves and our products to the highest standard. We let our ingredients shine and always leave out sugar alcohols, natural flavors, preservatives, GMO ingredients, and most of all - animal products. We don’t sell our products based on buzzwords and hype. Our products sell themselves based on the quality of ingredients. Though this lowers our margins in order to provide competitive pricing, we gladly do it because our bottom line is your health and the health of the planet. We set the tone with adaptogenic super foods like reishi mushroom, cacao, chia, quinoa, pea protein, and many other beneficial ingredients. Our ingredients are selected to blend form and function, giving you bold flavor and super food fortified meal bars. We are proud that all of our products, including apparel and accessories, are sourced from ethical partners.

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Sustainability & Zero Waste

Our mission is sustainable health. We’ve heard plenty about the impact our bars have had on all of you, but never thought about our wrappers. Being a conscious consumer is a necessity so in order to combat waste, Planet Protein offers an internal recycling program, trading rewards for our wrappers. We aim to reduce and eliminate excess waste every day and our goal is to actively influence and educate on the importance of a low waste and low impact lifestyle. Together we can truly make a difference and create sustainable eco-friendly businesses and communities. As part of our core values, we refrain from the use of any ingredients and materials that are damaging to any combination of health, the environment, and the workers throughout the process of bringing our products to life.

Recycling Program

closeup of the bar with mountainside in backdrop
Planet Protein live at Vegfest

Our Team and Community

Along the way, Brenden has begun assembling his team. The core values are shared along with the mutual dream to provide real benefit and health to the world. As we grow, we become even more grateful for the people we meet and the experiences we have along the way. Through elevating our own standards, we raise the bar for what we can achieve, and for the quality of product we present to you. We’re incredibly humbled and honored by the wave of positive vibes we’ve received in person and online by many friends across the world. When we go to work, we think about what we can do to improve your lives, and we love what we do.

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